ESPN Introduces a New Era in MLS Coverage
with STATS' Tracking Technology
Traditionally, when fans think of compelling sports statistics, they aren’t thinking international
football. The beautiful game has never produced many stats — leaving analytical fans in the dark. Until now.
Utilizing a proprietary motion tracking technology from sports information leader STATS — ESPN incorporated
ground-breaking statistics and graphics into its broadcast of the MLS Cup.
ESPN introduced American soccer fans to graphics featuring a player’s average speed during the game, the number
of sprints taken and the amount of time spent in various parts of the field with player "heat maps." Because of
soccer’s natural
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STATS Delivers the NBA
to China's Leading Web Portals
The NBA is a hit in China. With 300 million people playing basketball in China, it stands as
the NBA's number two market worldwide. NBA games are watched by more than 30 million
Chinese viewers per week. And on the Internet, fans depend on super portals Sina and Sohu for
in-depth NBA content provided by STATS.
As the NBA’s official data provider, STATS delivers a robust feed that incorporates data points
sourced directly from each NBA arena, along with additional information compiled by STATS’ reporter network.
Overall, STATS will execute more than 500 statistical events per game, and more than 650,000 throughout the year.
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Times Online
Case Study
UK-based Times Online (News International Newspaper Group) commissioned STATS to build its fantasy game for the
Times newspaper and Times Online. The contest, Play the Game, utilizes an innovative rotisserie-style scoring process, unique
to the UK marketplace, which incorporates 10 categories to reflect a player’s true value. So, in addition to goals and assists,
clean sheets and successful passes remain a key factor for game players.
Play the Game’s success is not exclusively limited to the scoring format, but also the engaging component of league play. Each
participant joins a smaller league of 10 participants,
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NASCAR Turns to STATS to Create
and Analyze In-Depth Racing Statistics
NASCAR was growing rapidly in 2006. Very rapidly. Its popularity was at an all-time high with fans, ranking as
America’s second most popular sport on television. NASCAR converted that popularity into a 40% increase in
television rights and will earn an average of $54.2 million annually in television rights through 2014. NASCAR was
also enjoying an incredible upswing in corporate partners – working with one in five Fortune 500 companies.
Despite its top-tier standing, NASCAR was looking for more. NASCAR executives undertook a strategic initiative
to further capitalize on exploding fan interest. Specifically, they wanted to connect
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Mobile Clients
Case Study
All over the world, leading mobile companies are strategically leveraging sports in creative ways that promote products and programming, activating consumers and creating huge revenue streams. As modern technologies increase interactive capabilities, eliminate barriers, and provide a seemingly endless sea of dynamic entertainment options, content has become the ultra-critical component in capturing audiences. Established small businesses, start-ups and large publicly owned companies all enjoy a niche that can leverage sports information. »MORE